Your Practice Deserves a Full Schedule.

Not Empty Promises.

We turn your Google Ads into calls, leads, and appointments.

10+

YEARS HEALTHCARE AD EXPERIENCE

$100M+

COMBINED AD SPEND EXPERIENCE

100%

HEALTHCARE FOCUSED

ZERO

VANITY METRICS. EVER.

We Don’t Just Run Ads.

We Build Your Patient Acquisition System.

Most healthcare practices struggle to turn Google Ads into consistent appointments. We build and manage Google Ad campaigns that generate qualified calls, leads, and bookings — while eliminating wasted ad spend.

How We Build Your Patient Pipeline

1. Audit

We analyze your current Google Ads, landing pages, keyword gaps, and competitor landscape — and show you exactly what's costing you patients.

2. Deploy

We build and launch high-intent Google Ads campaigns that capture patients actively searching for your service.

3. Scale

We track every lead and continuously optimize campaigns to generate more patients and profitable growth.

What would consistent patients mean for your practice?

What We Find

Most healthcare practices are losing thousands monthly on Google Ads without knowing it. Here's what a typical 11 Orchard audit uncovers.

DENTAL IMPLANTS | Florida
89%
Keywords Buying Wrong Patient Searches

$9.28
Estimated Cost Per Click for Non-Implant Patients
$6,800/mo
Estimated Ad Waste

An implant specialty clinic built their entire campaign around generic dental searches like "dentist near me." The patients clicking those ads want cleanings and checkups, not a $4,000 implant procedure. Their highest intent keyword — "dental implants near me" — was underleveraged and underbudgeted.

They were paying to lose — and didn't know it.

CHIROPRACTIC | New York
$15,647/mo
Estimated Spend on One Geo-Unqualified Keyword

$8,500/mo
Estimated Ad Waste

A multi-location New York practice was found running ads in Fort Lauderdale — 1,100 miles away. Their single largest keyword, "chiropractors near me," was consuming an estimated $15,647 per month. Near me searches resolve to the searcher's location — not the practice's. Every out-of-market click cost ~$5.08 and had a zero percent chance of becoming a patient.

While this was happening, competitors quietly captured more high-intent local searches.

MOBILE CHIROPRACTIC | Florida

9x

Competitor's Est. Traffic Advantage

12

Total Paid Keywords Across Three Counties and 40 Cities

Zero
Hero Section Mentions of Mobile Service

This practice's entire competitive advantage — a chiropractor who drives to the patient — was buried below the fold on their landing page. The most differentiated thing about this practice was barely visible to every patient who saw the ad and clicked it.

Meanwhile their top competitor was generating an estimated nine times the paid traffic on three times the paid words.

How many patients are your Google Ads quietly costing you?

The 11 orchard advantage

Partners Who Understand Medical, Money, and Growth

Augie Braddock

Co-Founder | Acquisition Strategy

Columbia University

Augie built his career inside global advertising firms, leading major pharmaceutical and healthcare launches and managing multimillion‑dollar campaigns where precision wasn’t optional — it was the standard. Today, he architects performance systems designed for precision, predictability, and scale.

That foundation shaped his approach today:

• Conversion psychology

• Paid acquisition frameworks

• Funnel optimization

Augie turns advertising into an operational advantage.

Dan Freund

Co-Founder | Revenue Strategy

Princeton University

A decade of hedge fund trading sharpened Dan's instinct for risk, return, and capital discipline. He later founded a medical billing company serving practices nationwide — giving him an operator's view of exactly where healthcare revenue is won and lost.

He brings that same edge to customer acquisition:

• ROI is tracked

• Waste is cut

• Systems are built to scale

Dan treats every campaign like an investment.

Let’s Find the Patients

Searching for You

We'll analyze your search demand, competitors, and current Google Ads to identify where you're losing patients.

Google Ads for Healthcare Practices.

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